Range Rover Velar unveiled, India launch by 2018

Ivan Hill
March 5, 2017

What you're looking at, according to Land Rover, isn't just a auto - it's a digital butler.

Land Rover today introduced the newest addition to their Range Rover family, with the arrival of the Velar, which will be placed between the Range Rover Evoque and Range Rover Sport in the global market and India.

Land Rover's Peter Virk, who has a very long job title, says the system "learns from you and anticipates your needs, serving what you want, when you want it - but never intrudes... like any good butler". Careful review permits us to be reasonably sure the Velar is one and the same as the camouflaged Range Rover Sport Coupe spy shots that have been circulating for some time. And before you ask "what gap?", there is actually a niche there. It measures 4,803mm in length, 1,903mm in width and 1,665mm in height.

There will be a pair of 2.0-litre four-cylinder diesels offering 132kW/430Nm and 177kW/500Nm, plus a petrol four-cylinder of the same size offering 184kW/365Nm. And the most powerful version of the lot will be the 3.0-litre supercharged V6 that will make an impressive 380PS/450Nm and will reach 100kmph in a claimed 5.3s. But fear not, entry-level buyers - adaptive dampers are standard across the range.

You can enhance the standard specs with R-Dynamic trim for a sporty look with dark alloys, butch bumpers and alloys pedals, and for the first year an expensive First Edition model with all the toys. The Range Rover Velar will go on sale this summer.

The Velar will be 20 centimeters (8 inches) lower than the traditional Range Rover, reducing the degree of roll or tilt when cornering and marking the model out as a true driver's vehicle, Speth said at the Design Museum in London, where the auto will make its public debut. On that note, if a mineralogist could tell us how sustainable aluminium is, that'd be grand, because the Velar uses quite a bit of it. That said, the materials are similar in weight and quality to those of pricier Rovers, with a singular exception: Besides the usual selection of supple hides, the Velar will offer optional seat upholstery woven from sustainable resources. The top-of-the-line flagship Range Rover completes the line.

Coming to the heart of the matter, the Land Rover Velar can be availed with an option between five engine options. The lower screen, meanwhile, handles functions like climate control and the Terrain Response system. There's an old Latin saying that, roughly translated, says, "In matters of taste, there should be no dispute".

"I've always been of the view that less is more", says Chief Design Officer Gerry McGovern. As well as superior illumination and energy efficiency compared to Bi-Xenon lights, LED technology has also enabled the designers to create the most slender headlight clusters ever fitted to a production Land Rover.

There's actually a little bit of history behind a Land Rover product sitting in a museum - the original Range Rover was displayed in the Louvre in the 1970s, and it was a pretty decent bit of kit.

Agency Spark44 (it's jointly owned by Jaguar Land Rover) has produced a number of big budget epics for the Tata-owned firm (most notably Tim Hiddleston and co. for Jaguar).

So, does it tickle your fancy?

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